Mint

https://www.youtube.com/shorts/i6WpIkf2lv0

1. Introduction

• Project Context: Redesigning the investor dashboard for a fintech platform specializing in managing mutual fund portfolios.

• Objective: Resolve usability challenges and enable investors to navigate the dashboard effectively while promoting self-service investment actions.

2. The Problem

• Key Issues with the Existing Dashboard:

  • Investors logging in were greeted with a blank numerical display of "0" for their holdings.

  • No clear guidance on the next steps or features available.

  • Lack of engagement led to underutilization of the platform and investor frustration.

  • Limited opportunities for the company to cross-sell or upsell services.

3. Research Process

• Research Goals: Understand investor behavior, identify pain points, and gather feature requirements.

• Methods Used:

  • Stakeholder Interviews: Conducted interviews with brokers, product managers, and sales teams to align business objectives and user needs.

  • User Interviews: Spoke with a sample of existing investors to understand their experiences and expectations.

  • Competitor Analysis: Reviewed dashboards from leading fintech platforms to identify best practices in dashboard design.

  • User Journey Mapping: Charted the current journey to uncover gaps where users felt stuck or disengaged.

• Key Findings:

  • Users wanted actionable next steps upon login, such as creating goals or adding investments.

  • Essential features like document uploads and risk profiling were missing from the main interface.

  • The UI lacked visual appeal, making it feel outdated and uninspiring.

  • Investors were unaware of the full capabilities of the platform, reducing its perceived value.

4. Design Goals

1. Provide Actionable Guidance: Offer clear next steps through widgets and personalized prompts.

2. Simplify Navigation: Make it easy for investors to access and manage key features.

3. Modernize the Visual Design: Introduce an eye-catching, clean, and intuitive layout.

4. Promote Self-Sufficiency: Equip users with tools to independently manage their portfolios.

5. Integrate Features Seamlessly: Ensure smooth onboarding, transactions, and portfolio management.

5. Design Solution

• Core Features Introduced:

  1. Action-Oriented Widgets:

     • Account Activation: Simplified steps to activate accounts post-registration.

     • Goal Setting: Tools to define and track investment goals (e.g., saving for retirement, education).

     • Asset Addition: Enabled users to add diverse asset classes, including mutual funds, bonds, stocks, fixed deposits, real estate, gold, and insurance policies.

     • Document Uploads: Streamlined KYC processes with Aadhaar and PAN uploads.

     • Risk Profiling: Interactive tools to assess risk appetite and suggest suitable investments.

     • Loan Options: Easy access to loans secured against mutual fund holdings.

  2. Enhanced UI/UX:

     • Modernized interface with visually appealing charts, graphs, and typography.

     • Personalized dashboards with quick actions based on user activity.

     • Intuitive navigation ensuring effortless transitions between tasks.

     • Mobile-responsive design for seamless access across devices.

6. Execution & Collaboration

• Design Tools Used: Miro, Figma, Maze

• Collaboration:

  • Worked closely with developers to ensure feasibility and performance optimization.

  • Partnered with the product team to prioritize features based on user feedback and business impact.

• Testing Process:

  • Conducted multiple usability testing sessions with brokers and investors.

  • Iteratively refined the design based on feedback.

7. Impact and Results

• Quantitative Metrics:

  • User Engagement: 40% increase in daily active users post-launch.

  • Self-Service Actions: 60% of investors independently completed key tasks (e.g., asset addition, document uploads).

  • Adoption Rates: Significant growth in platform adoption by new investors due to the enhanced UX.

• Qualitative Feedback:

  • Brokers and investors praised the intuitive interface and actionable features.

  • Increased trust in the platform due to its professional and polished design.

8. Reflection and Learnings

• Challenges Faced:

  • Balancing simplicity for new investors with advanced tools for experienced users.

  • Translating complex financial data into digestible visualizations.

• Key Learnings:

  • Effective user research can uncover latent needs and drive impactful design decisions.

  • Collaboration with stakeholders ensures alignment between design and business goals.

  • Iterative testing is critical to creating a product that resonates with users.

• Future Opportunities:

  • Incorporate AI-driven insights for personalized investment recommendations.

  • Explore gamification elements to further engage investors (e.g., milestone badges).