(2023 - Present)

Senior Product designer at Investwell:

• Conduct interviews with mutual fund advisors (B2B) and investors (B2C) to understand their challenges, feature requirements, and expectations.




• Perform competitive analysis to identify gaps and ensure Investwell’s features remain innovative. Develop detailed user personas and map workflows to inform design decisions.




• Partner with stakeholders and product managers to brainstorm ideas and define roadmaps for new features.




• Build and maintain a cohesive design system that ensures visual consistency across web, mobile apps, and dashboards. Leverage scalable design components to streamline the design and development process.




• Create interactive prototypes for mobile apps, web platforms, and dashboards to visualize proposed solutions. Conduct usability testing sessions with mutual fund advisors and inevstors to evaluate the effectiveness of new features.




• Communicate detailed design specifications to developers for accurate implementation.




• Monitor the performance of launched features and gather user feedback for continuous improvement

(2020 - 2023)

Senior Product designer at Digidel Solutions:

• Spearheaded the creation of a roof replacement cost calculator, leading to a successful product launch and exclusive API adoption.

• Designed and implemented a comprehensive design system that streamlined team workflows, saving time and improving consistency.

• Partnered with clients to create wireframes, mockups, and prototypes, turning abstract ideas into tangible designs that drive results.

• Developed a geo-targeting strategy using Bing Maps API, boosting website traffic and refining SEO for clients across multiple locations.

•  Conducted usability tests and incorporated findings to optimize enterprise-level dashboards for global clients like Nokia and Dentsu Aegis.

(2018 - 2020)

Associate UI/UX Designer at Indobest Health Science:

• Designed cohesive branding materials, including website visuals and social media banners, ensuring a consistent and impactful digital presence.

• Conducted market research to inform digital marketing campaigns, resulting in higher engagement and brand recognition.